Leaders with Purpose Positioning Model



Leadership, transparency and communication are the key factors of leadership reputation

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How introducing purpose enhance a company's reputation 


Our detailed analysis provides empirical evidence to support this idea. What is the extent of the impact of purpose on the CEO's and the company's reputation?


A scientifically validated metric


We identify the key reputation triggers of the purpose-oriented leader and how they enhance the reputation and brand of companies, with valid and reliable metrics.